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The Role of Paper Packaging in Branding and Marketing

#branding, brand identity, brand storytelling, customer experience, Eco-Friendly Packaging, marketing, marketing tools, paper packaging, shelf appeal, sustainability / 2024年5月18日 / admin / Leave a Comment

Packaging is not merely a protective layer for products; it is a powerful tool in branding and marketing. It is the first tangible touchpoint between the consumer and the product, setting the stage for the entire brand experience. In this context, paper packaging has gained prominence, offering a blend of environmental benefits and versatile design […]

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Choosing the Palette: Exploring the Pros and Cons of 4-Color and PMS Printing in Packaging

In the dynamic world of packaging design, the choice of printing methods plays a crucial role in determining the visual appeal and overall impact of a product on the shelves.Choosing the right printing method is crucial for creating packaging that is both visually appealing and cost-effective. Two popular printing methods for packaging are 4-color process